Fashion news to share today: Nine West is taking steps to raise funds and awareness for Fashion Targets Breast Cancer this New York Fashion Week.
Partnering with the CFDA, photographer Nigel Barker, Sony, Omron, Elite, IMG and Marilyn, Nine West’s Runway Relief program will activate top models including Coco Rocha, Jessica White, Michelle Alves and Lisalla Montenegro to participate in the cause.
Participating models will be asked to wear the limited edition Nine West Runway Relief boot, uniquely equipped with an Omron GOSmart Pocket Pedometer (HJ-303) that will track how many steps each model takes while going from castings and fittings to shows and Fashion Week’s hottest parties. Each step taken will equal a donation to Fashion Targets Breast Cancer.
This month (8/31) to kick off the program, famed fashion photographer Nigel Barker will photograph the participating models in an iconic NYC location. The photo shoot will be streamed live on The Nine West Facebook Fan Page and at Modelina.com so be sure to stop by to meet Nigel or to tune in online!
A limited supply of the Runway Relief boot ($199) will be also be available for Nine West Facebook fans exclusively, starting on 8/31.