Blue at Benetton

I’m hoping you have no plans on Thursday, April 25 because you’re going to feel pretty BLUE if you do (or don’t?)

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I’m no good with puns.

That evening I’m hosting a spring shopping event at Benetton, along with Michigan Avenue magazine, and I’m beyond excited for the theme. Their spring campaign (featuring some of my favorites like Charlotte Free & Elettra Wiedemann) is all about individual colors and Benetton is throwing events across the country to celebrate. For Chicago, the theme is BLUE…which is kind of perfect because it happens to be my favorite color (even though you probably thought it was neon).

What I’m most excited about for the event is that I’ll be picking a best dressed that will get a pretty spectacular prize. You don’t have to wear head-to-toe blue but whoever I think incorporates the color best will win. And who doesn’t want to win best dressed? It IS the highest honor you can receive after all. Plus there will be a blue carpet. See, red carpets are for A listers, but blue carpets are for us A+ listers…much more chic.

Here’s everything you need to know…

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Don’t be a blue-ser and come party with with us.

And if for some reason you can’t come, you can still join in on some fun. From now until April 30, when you post a picture of your favorite Benetton colors on Instagram using hashtags #Benetton and #BeYourSelfie, you’ll be entered to win a $300 shopping spree. The perfect excuse to WERK that selfie.


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