On December 1, Maison Martin Margiela will launch a limited edition charity AIDS T-shirt in Japanese for world AIDS day.
The idea behind these t-shirts is that while most t-shirts have a visible slogan that is obvious from a distance, these t-shirts require some sort of dialogue to understand what they are all about. When worn, it is unclear what the text says because most of it is inside at the back of the V-neckline. The point is to get the dialogue going with regards to HIV and AIDS awareness.
A portion of the sales will be donated to AIDES, a French organization dedicated to fight the HIV virus and take care of patients living with HIV and AIDS.
The Japanese t-shirt is the first of many more special edition tees that will be launched once a year in a different language for World AIDS day.
Created in Paris and sold around the world, this limited edition charity AIDS t-shirt will be exclusively available in all Maison Martin Margiela stores.
Photos courtesy of Staff USA
I said I wouldn’t do another blog post before I leave for New York Fashion Week tomorrow but I just received an email about this charity auction that I just had to share with you…
Swarovski Elements, the American Cancer Society, Philips de Pury and 22 of the world’s most renowned designers debuted a very special social media campaign to help find a cure for cancer this week. Together, they’re introducing “22 Ways to Say Black.”
Donna Karan, Fendi, Armani, Diane von Furstenberg, among others, designed 22 custom little black dresses adorned with sparkling Swarovski Elements. The dresses will be auctioned at a glamorous event in NY at Philips de Pury on September 20th with 100% of the proceeds going to the American Cancer Society and La Ligue Contre le cancer in France. We hope each of the dresses represent 22 ways to find a cure.
Click here for a video about the campaign.
Click here for more information about the gala auction.
Thanks to Keira Dazi from FutureWorks PR for bringing this to my attention.