Episode 25: Creating An All Female Fashion Startup With Modern Citizen's Jess Lee

Wonder what it’s really like to create a fashion startup? Have the urge to *add to cart* but feel like you haven’t seen anything new and exciting? Have you ever wanted super chic, not overly trendy clothing, accessories and / or home goods but at actually affordable prices? Say hello to my little [fashion] friend — Modern Citizen founder / CEO, Jess Lee — who is making it all happen.

I cannot rave to you enough about how awesome Modern Citizen is…so why don’t you just check out their site and see for yourself? And you can listen to how Jess came up with the whole concept in this week’s episode while browsing this fantastic website (and inevitably, adding to cart). Just when you think it’s all been done when it comes to fashion, somehow no one has really gotten in this space…until now. You know I love a good fashion discovery, and Modern Citizen is a damn good one. It’s always been that if you want inexpensive styles you typically have to go to your fast fashion stores, which are almost always very trend-driven. But what if you don’t want #trendsontrendsontrends? Modern Citizen to the rescue!

In this week’s episode you’ll get to hear all about how Jess created Modern Citizen — the ins and outs and everything you need to know about starting an e-commerce site (career advice included) as well as what it’s like to work with an all female team. But of course we like to kick it off with some fashion news (and this was a big news week!) Alice + Olivia is taking a model that was very popular this fashion week and trying it during a different time of year. What is it exactly? Well you’ll have to tune in to find out!

I’m sure you’ve heard by now the major changes that just went down at Saint Laurent. BUT do you think they’ll bring back the Yves? Ain’t Laurent Without Hedi…but it might just be Yves Saint Laurent with someone else. Jess and I discuss…

And because it seems like Kardashian / Jenner now goes hand-in-hand with fashion talk, we’ll briefly chat about Kylie Jenner’s new Paper cover (which sadly, to me, doesn’t even look that Photoshopped).

You can listen below or on iTunes. If you’re heading over to iTunes, be sure to subscribe to Fashion Friends while you’re there…maybe leave a review if you like what you hear 🙂 You can find more information about everything we talk about in this week’s episode in the show notes, and be sure to share your feedback in the comments!