Swarovski Elements Charity Auction

I said I wouldn’t do another blog post before I leave for New York Fashion Week tomorrow but I just received an email about this charity auction that I just had to share with you…

Photo Credit

Swarovski Elements, the American Cancer Society, Philips de Pury and 22 of the world’s most renowned designers debuted a very special social media campaign to help find a cure for cancer this week. Together, they’re introducing “22 Ways to Say Black.”

Donna Karan, Fendi, Armani, Diane von Furstenberg, among others, designed 22 custom little black dresses adorned with sparkling Swarovski Elements. The dresses will be auctioned at a glamorous event in NY at Philips de Pury on September 20th with 100% of the proceeds going to the American Cancer Society and La Ligue Contre le cancer in France. We hope each of the dresses represent 22 ways to find a cure.

Click here for a video about the campaign.

Click here for more information about the gala auction.

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Thanks to Keira Dazi from FutureWorks PR for bringing this to my attention.