ASOS Fall & Holiday 2011 Preview

Yesterday I attended the preview for the ASOS Fall & Holiday 2011 collection at Hotel Sax. Being an online shopping destination, it was really great to get to see the collection in person. And let me tell you…it’s amazing!

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Bright outerwear, mod-inspired dresses and statement accessories; this is going to be a great Fall season for ASOS. The best part is…this stuff is actually affordable! Stylish, on-trend clothing and accessories that won’t drain your bank account? Sign me up!

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Here are a few of my favorites from the collection…

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And for the accessories table…

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Shop these items and more at www.asos.com.

Chi City Closet: Proenza Schouler Beach

About a month ago, I ordered the Proenza Schouler beach bag and towel because let’s be honest…I can’t resist anything Proenza. I’ve been so busy I haven’t really had the chance to use them but thankfully I had a few free moments to spare for the pool this weekend and Proenza beach made its debut!

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This bag is huge so it’s easy to pack up for a full day at the beach. There are a ton of pockets to keep your phone and wallet protected plus there’s a bottom pouch you could put an ice pack in.

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And I mean…how sweet is the towel?

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I hope I can squeeze in a few more uses for my Proenza beach bag and towel this Summer…next thing we know, it will be Fall!!

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Ann Taylor Necklace Giveaway

Looking for a new piece of jewelry to spruce up your accessories collection? I might be able to help! To celebrate their new concept store, I’m giving away this sweet Ann Taylor necklace that will work perfectly into any wardrobe.

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I’d personally wear it with high-waisted wide leg jeans, a cropped blouse and chunky heels for a boho chic look…how would you wear it?

Let me know in the comments section below and you could win it! Just be sure to use a valid email address so I can contact you if you’re the winner. You have until this Saturday at 12pm (central time) to enter. Good luck!

**UPDATE: Congrats to Dana Cassier who won this giveaway. Thank you to everyone who participated!

Prabal Gurung’s First Ever Online Only Ads

One of my favorite designers, Prabal Gurung, released his first ever online only ads yesterday. I thought this was such a great concept to only release certain photos for online advertising and I’m really looking forward to seeing more innovative ideas like this with Prabal and in the fashion industry as a whole.

Check out the images from Prabal Gurung’s first ever Fall 2011 digital ad campaign.

I’m going to be honest, it takes a lot for me to really love an ad campaign. We see so many online, in magazines, etc and it can be very redundant. However, this literally gave me chills when I looked through these images. It really brings a whole new level of power to these clothes and this truly blew me away.

What do you think of Prabal’s first ever online ads?

Photos courtesy of Elle.com