What Why Where: See Now Buy Now

If you’ve been on any blog or fashion news website in the last year or so, you can’t avoid a headline containing the four words SEE NOW BUY NOW (referring to the fact that many designers are offering shoppable collections straight from the runway to avoid those painful six months of waiting…even though with social media we’re over it by the time it hits stores anyway). And because of this, Fashionista decided to do something about it.

oversized denim jacket Want More?

What Why Where: Lab Coat

Ever since I went to my first Margiela store, I became infatuated with lab coats (as a fashion statement of course). If you’ve ever been in one of their shops, the sales associates are rocking the chicest Margiela lab coats…and the fact that you can’t buy them makes me want one even more. So where do I get my fix? We’re going to have a little Chat[ty] about that…

oversized shirt dress Want More?